2026-03-12
A click in the first hour is not adoption
Announcement-week activity often looks healthy. The quieter third week is where a feature either becomes a habit or a screenshot in last quarter’s deck.
Short pieces from the table in Calhoun: how we tell a first-hour click from a return, how to sit with a quiet week, and why a release note is a claim that still needs a matching action.
2026-03-12
Announcement-week activity often looks healthy. The quieter third week is where a feature either becomes a habit or a screenshot in last quarter’s deck.
2026-04-02
A week with few events is still a document. The absence of a filter click after a release can be as informative as a crowded Monday.
2026-05-18
A release note is a promise about what changed. Mapping that promise onto later actions is slower than publishing the note, and more useful.
2026-06-09
A cohort is not everyone who logged in. It is the people who could have seen the feature while it still looked like the version you shipped.
2026-07-21
Some of the cleanest usage ledgers we see are folders of dated printouts, not live charts. The method travels; the office happens to be in Georgia.